Top 100 retailer Bassett’s new Cincinnati-area store is located in Mason, Ohio. Photo courtesy of Bassett.
BASSETT, Va. — Retailer Bassett Furniture is back in the Cincinnati market with its newest showroom in Deerfield Towne Center, an open-air lifestyle complex in Mason, Ohio.
“It’s been eight years since we’ve had a store in the Cincinnati market, and the community is really welcoming us back,” said Nick Gee, senior vice president of Bassett Retail. “Customers are wowed by the new store’s format. People walking through the door sense that we are here to improve their living spaces and lifestyles through design. We want to further educate consumers about the positive impact a well-designed, comfortable space can have on their day-to-day life.”
Gee said the 15,000-square-foot store is designed to feel intimate, but modern. One example features monitors inside the store’s Custom Shop that showcase Bassett’s 3D room planner and can be used to show off home call presentations.
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“Following trips out to the home for measurements and consultation, customers can sit with their designer and experience Bassett’s full design capabilities based on what they’ve told us they want,” Gee said.
The Custom Shop itself represents approximately one-third of the floor space but differs somewhat from previous iterations with the addition of larger fixtures for products like accent pillows. The updated pillow display is showcased alongside fabric, leather, wood and rug samples, and the Custom Shop’s signature upholstered furniture covered in plain white, all designed to inspire “play.”
To kick off the store’s official grand opening celebration, Bassett will host a Lunch & Learn for the interior design trade from noon-2 p.m., Friday, June 26. Independent interior designers are invited to join Bassett’s in-store design consultants for lunch and networking opportunities as well as a special Furniture Construction Class where they can discover the essentials of wood characteristics and joinery methods and earn 0.5 CEUs.
“We are very focused on attracting the design trade to our new store and really making this store into a design hub,” said Gee. “So much of the clientele here in the Cincinnati market utilizes a designer to do their work. Our goal is to educate those independent designers in the area about all the free resources and tools Bassett offers that they can use to help their clients bring their dreams to life.”
