Buyers are still on the show floor at Javits Center and NY Now is already thinking ahead to 2027, announcing key refreshes for the winter edition.
Building on the momentum of this week’s summer show, NY Now, under new management, is set to feature an expanded mix of category leaders and emerging brands within three core categories, a reimagined show floor and a slight date shift for its Winter 2027 Market.
Taking place at the Jacob K. Javits Convention Center in New York City, the winter edition, running Jan. 31-Feb. 2, will mark the first full show cycle under Rockview Management Group’s leadership.
New Show Floor Layout for 2027
“The winter market will showcase a simplified floor layout organized into three core destinations – Gift & Lifestyle, Home and Handmade – creating a more intuitive experience for buyers while increasing visibility for exhibitors,” the show organizer said in a release. “Recognizing that today’s retailers purchase across categories, styles and price points, the new format encourages attendees to explore the entire show, making it easier to discover new brands while providing exhibitors with broader exposure to qualified buyers.”
The Gift & Lifestyle section will be the largest on the floor, according to NY Now, with products ranging from fast-turning gift and novelty products and candles to personal care products and fashion accessories. The expanded Home section brings together the products that define how people live, incorporating tabletop and housewares, decorative accessories, textiles, garden and area rugs.
A hallmark of the Winter Market will be the return of Handmade as one of the show’s three primary destinations, reaffirming a category long central to NY Now’s identity. For decades, the show had been recognized as a leading destination for artisan makers and handcrafted products from around the world, and the renewed focus on handmade underscores the new management’s commitment to craftsmanship, makers and authentic design. This new division will be organized into two collections of Designer-Maker and Global Design, both of which will be curated by an external committee of designers, retailers, and industry tastemakers, resulting in an independent editorial viewpoint.
Continuing Partnerships and Nurturing New Ones
The Winter Market will also welcome back the Greeting Card Association’s annual Noted event, continuing a successful partnership that brings together greeting card publishers, artists and retailers from across the industry. Its return further strengthens NY Now’s position as a comprehensive wholesale marketplace where buyers can efficiently source across multiple product categories while participating in industry-leading events and programming.
Building on its evolving strategy, NY Now will continue expanding its partnerships with leading sales agencies, including confirmed presentations from Ivystone, Simblist and Harper Group, with additional partners to be announced. These new brand-driven presentations allow individual brands to stand out while benefiting from the support of their agency partners, including direct outreach to their engaged retail networks, creating new opportunities for exhibitors to reach qualified buyers.
NY Now is also strengthening its international presence through new partnerships with agencies and organizations from around the world.
With a redesigned show, the return of Handmade, expanded agency representation and growing international participation, the Winter 2027 Market continues NY Now’s evolution under new ownership while delivering a more connected, discovery-driven sourcing experience for retailers and brands alike.
