NASHVILLE, Tenn. – Digital creators and entrepreneurs Brooklyn and Bailey McKnight, whose lifestyle YouTube videos are followed by millions, are on the hunt for licensing partnerships across a span of home furnishings categories.
The pair recently inked a deal with consumer products brand management agency BrandJourney, which was launched by Scott Brothers Global in 2025 as a one-stop licensing and brand-building business.
Brooklyn & Bailey Home is looking for licensing deals in accent furniture, bedding, bath, rugs, home decor, tabletop, wallpaper, stationery and lighting. The aim is to create expressive, accessible home products that feel personal, polished, and easy to live in.
“Brooklyn and Bailey have built something rare: a deeply engaged community that has trusted them through a variety of life stages,” said Laura Aldrich, president of consumer products at BrandJourney. “That kind of connection matters in home, where consumers are making personal, emotional choices about how they live.”
The McKnights launched their YouTube channel in 2013 and have built a multi-platform community that has followed their personal and professional milestones for more than a decade – from teen fashion to college, weddings and creating a home. They are also the co-founders of itk skincare and Lash Next Door, both sold through major retail and direct-to-consumer channels, including Walmart and Amazon.
Their home lifestyle brand will blend Brooklyn’s warm, grounded aesthetic with Bailey’s colorful, personality-filled style.
“We have spent years sharing our lives with a community that has been there for every milestone,” said Bailey McKnight. “Being able to show up in their homes in a real, tangible way is something we have wanted to do for a long time.”
The program is designed for consumers who want their homes to reflect who they are, where they have been, and the lives they are building now.
Working with the McKnights and Select Management Group, their representatives, BrandJourney’s team will support the new home brand with business development, licensing and retail strategy, brand management, product development, and creative direction.
