CORAL GABLES, Fla. — Katie and Ruben Gutierrez, founders of Miami-based interior design studio Errez Design, have opened Maison Mischief, a luxury design boutique located on Miracle Mile, an area described as the “cultural and shopping heart” of downtown Coral Gables.
The new shop introduces a design-forward retail concept, according to the owners. Blending elements of a boutique, gallery and creative salon, Maison Mischief is described as a curated retail experience that “brings maximalist, biographical interiors philosophy” to customers who “believe home should never feel generic.”
The couple said that the new store is a natural extension of their work at Errez Design where they have been sourcing work from artists, artisans and local makers for the company’s interior design projects. Adding that they believe the handcrafted, one-of-a-kind pieces are what give a home “soul and personality,” they said that the goal with Maison Mischief is to share their creator partners with a broader audience.
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“The store allows people to discover the same artists, makers and unique objects that we’ve been incorporating into our clients’ homes for years,” said the Gutierrezes. “It also complements our design practice by making great design more accessible. Whether someone is furnishing an entire home through Errez Design or simply searching for the perfect piece of art or handcrafted object, they’re experiencing the same philosophy: that meaningful, personal spaces are created through thoughtful curation and pieces with a story behind them.”
The Gutierrezes are also developing their own collection of furniture and décor for Maison Mischief. The original designs include items like the Aria screens as well as nesting tables, and the couple plan to continue to expand their custom collections as well as build the market for more in-house designs and original pieces.
“What’s been especially rewarding is seeing the growing interest in maximalist, personality-driven interiors,” said the couple. “We’re connecting with clients who have been searching for something different and who are excited to find a design firm that embraces color, layering, art and individuality. It’s encouraging to see more people giving themselves permission to create homes that reflect who they are instead of following what’s expected. We think that’s a shift that’s only going to continue.”
Retail-design eclecticism
A competitive retail environment influences many of the product decisions at Maison Mischief, according to the Gutierrezes. Noting that they approach sourcing for their store in much the same way they source for their design projects, they explain that they are never looking for everything to come from one place and instead have a goal of creating a layered selection of products that have different origins, stories and price points.
“You might discover a $50 candle, an original work of art, or a $15,000 handcrafted cabinet in the same visit. We believe great design isn’t about how much something costs — it’s about how thoughtfully it’s curated,” the couple explained. They added that eclecticism “runs through everything we do,” pointing out that their interior spaces are known for mixing periods, materials, artists and influences, that morphs into a treasure hunt strategy of sorts for retail customers who find unexpected items not available in other retail locations.
“Success for Maison Mischief isn’t measured solely by sales; it’s measured by inspiration,” they said. “If someone walks into the store thinking they want a trendy, cookie-cutter interior and leaves feeling inspired, and more importantly, feeling they have permission to create a home that’s more personal and expressive, we’ve done our job.
“We hope people discover that great design isn’t about following trends,” they concluded. “It’s about surrounding yourself with objects that tell your story and make you feel something.”
