BOSTON – Wayfair Inc. turned in its best top-line performance since 2020, with solid growth in orders delivered and a double-digit pop in sales at its specialty nameplates.
Total net revenue climbed 7.5% to $3.5 billion, with U.S. net revenue up 8.7% to $3.1 billion for the second quarter ended June 30. International revenue slipped 1.3% to $394 million.
Although the Wayfair platform accounts for the vast majority of total sales, the company’s targeted lifestyle platforms outpaced the overall business in spectacular fashion. Specialty retail brands – including All Modern, Birch Lane, Joss & Main and Perigold – grew nearly 20%. The luxury Perigold business alone jumped more than 35%.
Company executives attributed the growth to a confluence of initiatives – “the recipe” of focusing on competitive pricing, selection, speed, and availability. Those effectors include Wayfair’s growing loyalty program, the Wayfair Verified quality-approval program, a small but expanding number of retail stores that pull in new customers, and leveraging technology to both improve the shopper experience and shave down costs.
“We’ve investing in things we think going to be very strong for the durability of the business – that’s not just revenue growth but also profit growth. That’s what we’re looking to optimize,” said Niraj Shah, CEO, co-founder and co-chairman.
Additional Q2 data points:
- Net loss was $1 million, or $0.01 per diluted share, and non-GAAP adjusted EBITDA was $242 million, of $0.95 per diluted share.
- Active customers totaled 21.7 million at the end of the Q2, up 3.3% year over year.
- Net revenue per active customer on a 12-month basis was $596, up 4.2%.
- New order growth accelerated for the fourth consecutive quarter and reached a post-Covid high.
- Orders per customer ticked up to 1.89 versus 1.86 in the year-ago period.
- Orders delivered in the second quarter of 2026 were 10.6 million, up 6.0%.
- Repeat customers placed 80.2% of total orders delivered in the quarter of 2026 compared to 80.7% in the second quarter of 2025.
- Repeat customers accounted for 8.5 million orders in the quarter, up 4.9%.
- Average order value was $332 in the second quarter of 2026, compared to $328 in the second quarter of 2025.
Wayfair Inc. has not issued guidance for the full fiscal year but did provide its outlook for the third quarter, which is now in its fifth week. The company expects high single-digit revenue growth with gross margin in a range of 29.5% to 30.5% of net revenue.
“What you’re seeing is that we’re expanding,” Shah told investors during this morning’s quarterly review call. “The total dollars are growing nicely. And as this plays out, you’re going to see those total dollars grow at a very nice rate. And that’s going to be due to the recipe, the programs, [and] the use of technology.”
