HIGH POINT — For luxury furniture suppliers, both customer service and product development are an exercise in sweating the small stuff. Brands go to great pains to offer elevated touches: in the product itself and in how they interact with their design or retail buyers.
This is certainly the case with high-end, full-line furniture supplier Adriana Hoyos, which showed for the second time in High Point in a standalone space in the Hamilton Design District.
For both its product and sales teams, it is clear that granular attention to detail — both in design and in working with wholesale buyers — is foundational to the company’s brand DNA.
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Company President Eduardo Perez Sr. said that focus starts with the way the brand approaches its relationships in the design community.
“The philosophy of our brand is to have a concierge-level customer service; our expansion is driven by the people and designers who want to partner with us,” he said. “We consider them partners more than clients, and we support them in a way that lets them engage with the company and its philosophy, which is more than just furniture. We create a lifestyle and help designers create that lifestyle with us.”
Building on that approach, Ben Radoll, vice president of national sales, said the brand’s engagement with designers is rooted in close collaboration, whether on standard products or bespoke projects.
“We excel in high-end luxury, and that’s drawing independent designers to come through,” Radoll said. “We’ve seen the top customers we want to see. We also have a new trade program called Exclusivo. We’ve always catered to the trade, and this program wraps that into a clear offering: concierge-level service, back-end tools and support throughout a customizable purchasing opportunity.”
A key enabler of this level of service, Perez said, is the company’s hands-on approach to sourcing, production and logistics.
“We are a vertically integrated company, which means we control the entire supply chain,” he said. “In times like these, that is a valuable differentiator because it allows us to hit our lead times and gives clients confidence in our service and our brand.”
Customization is another major differentiator for the company, particularly in a market where designers increasingly seek one-of-a-kind solutions for client projects. Hoyos offers a broad menu of options across categories and materials, Radoll said.
“You can change everything: the fabrics, the leathers, the finishes,” he said. “We’ve added new sectionals, insert tables, corner tables. We have bolster options and two different back heights. We have six different marbles and about 13 or 14 finishes. Anywhere you see wood on tops, you can switch to porcelain, wood or stone. We also have a ‘deck-down’ program in dining.”
As tariffs and supply chain concerns continue to reshape sourcing across the industry, Perez noted that the company remains focused on stability and efficiency as a service to its buyers.
“Challenges in business are always there,” he said. “We are here to solve, manage and be more efficient so we can minimize the impact on the end user.”
That includes plans to expand the company’s manufacturing footprint into the United States.
“Part of our strategy is complementing our manufacturing with factories here in North Carolina,” Perez said. “We manufacture in our facilities in Ecuador, but we are looking to add additional manufacturing here. It’s an opportunity to work together for the good of the market.”
Radoll added that any U.S. expansion would likely focus on upholstery “because that’s the specialty of this region and that’s where we see the opportunity.”
Return to roots
This most recent market also marked the full rollout of Origen, a new collection spanning upholstery and case goods.
“All of our collections are named in Spanish but can be pronounced in English,” Perez said. “This one is Origen, which means ‘origin.’”
Radoll said the line honors the company’s three decades of work.
“Origen is a celebration of our 30th anniversary,” he said. “It’s an opportunity to open up the archives and look at where we’ve been over the past 30 years, then refine some of those silhouettes into today’s sizes, scales and fashions.”
The collection is broad in scope and scale, offering both updated classics and contemporary forms.
“It’s about 50 SKUs across all categories,” Radoll said. “We soft-launched half of it in April, and now we’re showing the full collection. The reception has been fantastic — great mixture of materials, sizes, comfort levels and a lot of materiality with stone inlays and tops.”
Casual luxury
The company also rolled out two new lighter finishes for its strong-selling Amazonika outdoor collection, introduced to High Point in April 2024. The line continues to gain traction among buyers looking for durable, low-maintenance options with a luxury aesthetic, something made possible by the company’s unique material and sourcing story.
“The Amazonica collection is doing amazing for us,” Radoll said. “In this market we introduced two new finishes for the skeiki wood material. It’s a very low-maintenance, very high-quality wood that’s built to last, the antithesis of teak. We use marine-grade lacquers and fade-resistant finishes.”
Perez emphasized that the company’s approach to outdoor materials mirrors its indoor standards.
“In outdoor, our niche is working with wood,” he said. “The frames are an advantage because the material is a very hard wood that we foster ourselves. It’s as hard as teak but it’s not going to fade. We can paint it, finish it, and it will last.”
“It brings the indoors to the outdoors; the quality, the feeling, the comfort is like an indoor collection,” he added.
