HIGH POINT – High Point Market Authority (HPMA) has named 10 interior design influencers to take over its official Instagram page, @highpointmarket, during the upcoming High Point Market, Oct. 25-29.
The Instagram page will highlight diverse perspectives from the world’s largest home furnishings trade show, showcasing exhibitor showroom visits, product reviews, educational programming and social events.
The takeover schedule starts on Market’s opening day:
Saturday, Oct. 25
Sunday, Oct. 26
Monday, Oct. 27
Tuesday, Oct. 28
Wednesday, Oct. 29
Each interior design influencer will post their High Point Market activities using the hashtag #HPMKT on their assigned dates.
“The goal for our programming is to inform and inspire, and even to create a little FOMO around the excitement of being at High Point Market,” said Tammy Covington, HPMA president and CEO. “The HPMA-sponsored Instagram Takeover is a seamless way to follow what interior designers from different regions and backgrounds will discover as they make their way around 11 million square feet of showrooms.”
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