MINNEAPOLIS – Swinging into the start of the cold weather season, Target will lunch one of its get-it-while-you-can brand collaborations on Oct. 18.
The limited-edition Woolrich x Target collection will feature more than 100 items reflecting Woolrich‘s heritage aesthetic across men’s and women’s apparel, home, outdoor gear and food and beverage.
The Home collection includes:
Decor: Candles and dec pillows
Home textiles: Indoor throw blankets (70% acrylic/30% wool), an outdoor throw blanket and a wearable outdoor throw
Housewares: A ceramic coffee server, coffee mugs, a cast-iron waffle maker, 4-piece enamel dinnerware set, and a 4-piece dessert plate set
Other: Storage ottomans, a foldable chair, and camping gear
Prices in the full assortment start at $2, and most items are priced under $40.
“Woolrich x Target is all about fashion meeting function to help consumers embrace the outdoors in style,” said Jill Sando, Target’s EVP and chief merchandising officer for apparel & accessories, home and hardlines.
Woolrich, established in 1830, bills itself as “the original outdoor clothing company.” The collaboration team delved into the company’s archives and incorporated some of the prints and artwork into the Target collection. The limited-edition collection also includes exclusive food and beverage items from Peet’s Coffee and Kodiak Cakes.
“This collaboration with Target represents an exciting opportunity to introduce our iconic designs, like our legendary buffalo check, to a new generation of explorers,” said Heekyun Kim, Woolrich’s creative director.
What else is new? For the first time Target will allow members of the Target Circle 360 paid membership program to have first dibs on a few items in the collection. They will have early access to the Patchwork Plaid Throw Blanket, Sheep Shaped Throw Pillow and Sheep Print Beanie from Oct. 14-16 while supplies last.
