VALENCIA, Calif. – Contemporary lifestyle brand Armen Living is celebrating summer with events to welcome six new sales reps while also honoring Steve Riley who has been named a ‘Pillar of the Industry’ by the International Home Furnishings Retailers Association (IHFRA).
“This is an exciting time for our company and our team. I am thrilled that Steve Riley is being honored by IHFRA as ‘Pillar of the Industry’ for his incredible talents and for his contribution to the home furnishings industry,” said Kevin Kevonian, Armen Living owner, president, and CEO. “It is an honor to have such an exemplary and dedicated team whose combined knowledge and expertise continues to expand and grow our business.”
Armen Living’s Summer Celebration kicks off at Casual Market in Atlanta, on July 15-17 in Building 1, Floor 6, Space A-2. On Tuesday, July 15th the company will partner with IHFRA to host the association’s happy hour and member meet-up, from 4-6 p.m. Events will highlight and celebrate the first anniversary of Armen Living’s Key Account Executive, Randy Graboski, who joined the team at last year’s Summer Casual Market in Atlanta.
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The brand is also opening a second showroom during Casual Market in Bldg. 1, Floor 14, Space F-11. This additional space will add another 3,000 square feet in showroom space. Armen Living’s existing Casual Market Atlanta showroom will showcase new bar, dining and outdoor collections.
The company will also host a special event during Las Vegas Market on Sunday, July 27, from 2-4 p.m. in showroom B-762, to raise a collective glass to celebrate Riley’s career and contributions and support of the City of Hope. Through his work as co-chairman, their organization raised approximately $3.7 million during the Spring 2025 Spirit of Life Gala.
Armen Living also recently hired six new independent reps, including Zach Epley, Steve Coe, Mark Roberts, Jan Kleinman, Jim Jefferis and Tommy Roach.
“Each of our new and existing home furnishings reps embodies sales excellence and I am honored to work alongside them,” said Reb Nicholson, national sales manager. “It is a testament to our sales team’s extensive experience that our reps are not only growing new accounts but are creating momentum and synergy heading into the summer shows.”
