HIGH POINT – Basset Mirror Co., a U.S.-based furniture and home décor company, will unveil more than 200 new pieces, ranging from clean, sculptural forms to more detailed, decorative pieces at the upcoming High Point market, April 25-29.
The company says its new collection focuses on well-shaped, well-balanced designs with natural and finished surfaces, so each piece can stand out or blend in with a room. where lighting, mirrors, wall décor, and furniture come together in a cohesive perspective.
Bassett Mirror will present its spring introductions in its High Point showroom ad the International Home Furnishings Center, G-170, where the line will be displayed through a series of layered environments that illustrate how individual pieces come together to create a cohesive point of view across categories.
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“We’ve been expanding and refining our categories for years,” said Melissa Whitaker, president and CEO. “What we’re focused on now is making that more visible, so our customers understand both the breadth of the line and how it works together.”
The line spans a range of stylistic directions, from clean, modern forms to updated traditional profiles, along with more relaxed, organic influences.
Founded in 1923, Bassett Mirror has built its reputation in the mirror category through a focus on design and craftsmanship. Family-owned for four generations, the company continues to build on that foundation as the business has expanded into other categories, including lighting, wall décor and furniture.
Today, its line is built around individual pieces with distinct character, each defined by its own proportion, material and detail, designed to work together without feeling matched.
The company approaches product development with an accents mindset rather than a traditional, suite-based model. Pieces are designed to stand on their own while contributing to a larger, cohesive mix across categories, creating spaces that feel cohesive without relying on a single look or collection.
This point of view is expressed through four core style directions – Modern, Traditional, Coastal and Rustic – reflecting what is resonating in the market and what is successful at retail, while maintaining consistency across categories.
“Mirrors are where we started, and they remain an integral part of who we are,” Whitaker added. “But today, we’re designing with a broader perspective, focused on pieces that carry their own presence and come together in a way that feels natural and cohesive.”
